Insights, Trends & Case Studies
Practical insights and real-world lessons on building stronger creator partnerships
Insight
Why the Biggest Creator Isn’t Always the Best Creator
When brands first start working with creators, follower count is usually one of the first things they look at.
Insight
Beyond Awareness: The Growing Commercial Value of Creators
For years, creator marketing was largely treated as an awareness play.
Insight
The Role Creators Play Before the Final Click
When a customer completes a purchase, it is tempting to give most of the credit to the final click.
Insight
The Long Tail of Creator Content: Why One Collaboration Can Keep Driving Sales
Creator marketing is often evaluated around the launch date: content goes live, traffic peaks, performance is reviewed, and the campaign moves on.
Insight
Creator + Affiliate: A More Performance-Driven Model for Growth
Creator marketing and affiliate marketing have traditionally been treated as separate channels.
Case Study
How Klook Achieved 3.5x Booking Growth in 3 Months
Klook set out to explore how creator marketing could move beyond awareness and drive measurable booking growth.